In the early years of Facebook, it was easy for the businesses to be seen and heard. As the network was growing, Facebook had to set priorities in order what pages to show, when, and to whom. It is well known that this social media platform gets the revenue from advertising. Therefore, is not difficult to conclude how the priority system works. Yet, paying for the Ad is just not enough in the battle for staying under the spotlight. We advise you to follow these guidelines to play well in the social media marketing game:
Social Media Secrets
How Can LinkedIn Help Your Business
LinkedIn is one of the most popular social networks in the world. Whatever the person does in business – sales, business audit, statistical analysis, organization of various events, writing, or any other professional activity, LinkedIn has a great variety of tools to promote it. Since LinkedIn is a professional network, it is easier to discuss professional issues and to find B2B opportunities and offers here. Therefore, this essay analyzes and evaluates LinkedIn as a B2B social platform and overviews possible social media marketing strategies to promote personal business through it.
The Notion of Email Marketing
In the era of digitalization, a wide variety of marketing campaigns are spread through various digital channels, and emailing is one of such channels. Some companies view it as “a critical communication link between customers and the brands they trust and love; others see it as a thinly veiled intrusive marketing tool” (Mullen, & Daniels, 2011).
Pinterest is one of the most popular and handy social networks. It is mainly a “female platform” since there is a little over 79% women users. Statistics say that 88% of products featured on Pinterest people actually purchase. It is the second fastest growing network and therefore deserves a special attention of the businesses.
WHY COLLECTING FOLLOWERS
Yes! We all do want more followers and likes on our profiles and business pages. It is in human nature to want to be recognized and accepted. Acceptance and recognition from society, in general, make us feel safe, frees our ambition and boost the courage to express ourselves.
It seems that 2017 will be an interesting year for Facebook and Instagram marketers. As more the businesses realize the importance of their presence at social networks, that much social platforms are trying to improve their users’ experience.
As we previously wrote in one of our blog posts, social media networks are the places for people to socialize and businesses to bond more with their target audiences, and eventually sell their products and services. By using well thought and planned social media strategy, every business can increase its’ sales via Facebook, Twitter, Instagram, Pinterest etc.
SOCIAL MEDIA IS BASED ON VISUALS
People would say: One picture is worth a million words. Totally true! As visual types human beings adopt an information received from a picture 80 times faster than from a pure text. Therefor a visual content on social media platforms get shared 40 times more than any other type of content. Companies that want to improve their social media and internet presence should be aware of that.
LITTLE BIT OF HISTORY
Facebook was launched in February, 4th, 2004 by Mark Zuckerberg and his fellow students in Harvard University. The initial purpose of Facebook was to connect the students on campus, which eventually grew into leading social network that counts more than 6.5 billion users.