If you own business, either new or already established brand, the importance of online presence will be the ongoing trend in the next year as well. Besides web site, which is a must-have, we have to be represented on social media to achieve better interaction with existing and future clients, building our unique style, brand perception and gaining new contacts.
Social Media Secrets
Nowadays, the first thing most people do when they get up in the morning is to make themselves a cup of coffee or tea and check their social media feed. Only then they`ll, maybe, go through newspapers, most likely online. That means that you and your business should be available online. To beat your competition in the sea of online companies, it takes a lot of planning, work, and effort.
INTRODUCTION TO FACEBOOK AI
As users of Facebook, we are engaged unexpectedly as a part of enormous Artificial Intelligence (AI) development project. Since I’ve been back to this social network, I have been carefully monitoring its modus operandi.
In general, interface and new possibilities do not exist or are more or less of superficial nature, but what happens „under the hood“ has been drastically altered in past two years. It is quite visible today that Facebook is using AI. Also, Facebook is at present a grand experiment which we feed with loads of data, whose contents, to the surprise of many users, are not relevant. What the background engineers are interested in is the so-called metadata or data about data.
WHAT IS SNAPCHAT?
A lot of people aren’t exactly sure how to use and what to create on Snapchat. Let’s demystify this social network. That is a social platform founded in 2011 by Evan Spiegel. It has more than 100 million active users. Just like Instagram, Snapchat is mobile use site, but unlike Instagram, there is no option to use it on a desktop. Snapchat users are millennials, mainly from 18-34 years of age, that spend daily 25-30 min average on the app.
Whether we approve or not, the social media has become the part of our lives. Four out of five Americans have one or more accounts on different social networks. Being smart on the fact that there are 2.4 billion social media users worldwide, the businesses give a lot of attention to their presence on social networks.
Social Media & Businesses
The Internet has ensured that individuals continue to do business efficiently. Through the various tools that are available on the web, a user can set up and grow their business. The social networking sites, which are at the center of the Internet, have revolutionized how individuals connect with each other throughout the world. Facebook is one of the social media websites that has had an enormous impact on people’s lives, and as a result, has been integrated into the way the businesses are conducted. It is this tool through which the restaurant industry can interact with its customer base in different ways.
We live in a virtual world. Social networks are the part of our everyday life. Every click, view or sign up is recorded somewhere. It is creepy and useful at the same time. Following the statistics and flow of social media networks can be very beneficial to the businesses, while personal users should be very careful what information they upload on the personal social media accounts because at some point being too much exposed proves not to be the good thing.
INSTAGRAM IN NUMBERS
If your audience hangs on Instagram, you are here at the right place. Instagram is the fastest growing social platform at the moment. It was purchased by Facebook in April 2012 for $1 billion. As the Facebook’s baby, you may notice that there are similar advertising rules applied to the both platforms and existing advertising bond between them. For example, while placing an Ad on Facebook, you have an option to have the particular ad running on Instagram at the same time.
WHAT IS A VIRAL MARKETING?
All of you that are working on something new: product, service or new strategy how to increase the sales of the old product, hope that your idea becomes popular. You hope as you love it that everyone else would adore it too.
WHAT IS INFLUENCER MARKETING?
For the time being, as the social networking became a part of our lives, everyone is influenced by someone. People connect with each other and exchange their stories and experiences. There are always some people that from their nature manage to stand out and position themselves as the “leaders of the tribe.” Those people, we admire, listen and trust. They are the influencers!
In the early years of Facebook, it was easy for the businesses to be seen and heard. As the network was growing, Facebook had to set priorities in order what pages to show, when, and to whom. It is well known that this social media platform gets the revenue from advertising. Therefore, is not difficult to conclude how the priority system works. Yet, paying for the Ad is just not enough in the battle for staying under the spotlight. We advise you to follow these guidelines to play well in the social media marketing game:
How Can LinkedIn Help Your Business
LinkedIn is one of the most popular social networks in the world. Whatever the person does in business – sales, business audit, statistical analysis, organization of various events, writing, or any other professional activity, LinkedIn has a great variety of tools to promote it. Since LinkedIn is a professional network, it is easier to discuss professional issues and to find B2B opportunities and offers here. Therefore, this essay analyzes and evaluates LinkedIn as a B2B social platform and overviews possible social media marketing strategies to promote personal business through it.
The Notion of Email Marketing
In the era of digitalization, a wide variety of marketing campaigns are spread through various digital channels, and emailing is one of such channels. Some companies view it as “a critical communication link between customers and the brands they trust and love; others see it as a thinly veiled intrusive marketing tool” (Mullen, & Daniels, 2011).
Pinterest is one of the most popular and handy social networks. It is mainly a “female platform” since there is a little over 79% women users. Statistics say that 88% of products featured on Pinterest people actually purchase. It is the second fastest growing network and therefore deserves a special attention of the businesses.
WHY COLLECTING FOLLOWERS
Yes! We all do want more followers and likes on our profiles and business pages. It is in human nature to want to be recognized and accepted. Acceptance and recognition from society, in general, make us feel safe, frees our ambition and boost the courage to express ourselves.
It seems that 2017 will be an interesting year for Facebook and Instagram marketers. As more the businesses realize the importance of their presence at social networks, that much social platforms are trying to improve their users’ experience.
As we previously wrote in one of our blog posts, social media networks are the places for people to socialize and businesses to bond more with their target audiences, and eventually sell their products and services. By using well thought and planned social media strategy, every business can increase its’ sales via Facebook, Twitter, Instagram, Pinterest etc.
SOCIAL MEDIA IS BASED ON VISUALS
People would say: One picture is worth a million words. Totally true! As visual types human beings adopt an information received from a picture 80 times faster than from a pure text. Therefor a visual content on social media platforms get shared 40 times more than any other type of content. Companies that want to improve their social media and internet presence should be aware of that.