Loukoumi Taverna is one of the most known Greek restaurants in NYC. Located in Astoria, NY they serve authentic Greek dishes. They are well known for delicious food as well as famous Greek hospitality. Many Greek and American celebrities have repeatedly visited Loukoumi Taverna or organized themed parties and events. Fresh and delicious food along with “feel like at home “ hospitality is their recognition mark.
Attracting new customers and drive engagement on social media platforms
In order to bring new customers we executed local targeted ad on Fb . We drove engagement with advertised posts and videos creating targeted “look-alike” audience. Created FB opened group with Greek recipes in purpose of driving engagement as well
FACEBOOK STRATEGY APPLIED
1. Creating Local Business Promotion in order to bring new local customers to the restaurant. The promotion was shown to targeted audience with specific interest in Greek Cuisine and Seafood.
2. Facebook Advertising Goals
A) Local Awareness Ad: This type of Ad is perfect for local businesses as it is Loukoumi Taverna. By executing Local Awareness Ad we manage to bring quite impressive number of new customers which remained repeated clients.
B) Engagement Post Boost: We applied this type several times in order to increase the reach by driving engagement to the FB page.
C) Lead Generation: In order to enlarge the e-mail list of the restaurant we created FREE RECIPE Book Lead page for the purposes of large audience opting in.
-from 300-20K page likes on FB (12 months)
- 1K followers on Twitter (6months)