allstate
COMPANY PROFILE

AllStateBanners.com is among the first online printing companies in US. They are located in Astoria, NY, owning the highest technology printing equipment . Considered e-commerce, they sell their custom printed products all over the country. Sponsoring big Tech events such as Techcrunch Disrupt and Twillio multiple number of times they ensured their presence in B2B world. 

As well as participating in numerous charity donations such as : supporting small businesses of Louisiana hit by disastrous flood , vinyl banner donations for the families of soldiers coming home etc.

GOAL
Attract the individuals and businesses all over US and Canada to get to know company’s services. Drive engagement within targeting audience.

THE SOLUTION
Social Media Spot used targeted website and conversion ads , as well as promoted content on Facebook, Instagram, Twitter and Google + which resulted by driving traffic to particular landing pages on website.

FACEBOOK STRATEGY APPLIED:

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1. Promoting “Shop Now” button among the targeted audience which resulted increased direct sales on the website:

2. Facebook Advertising Goals:

A) Brand Awareness Ad:
By executing Brand Awareness Ad we introduced the AllStateBanners Corp in front of large audience that showed interest in vinyl banner advertising and printing industry
B) Traffic: Since AllStateBannes is an online, e-commerce company one of main objectives is driving traffic to the website
C) Conversions: This type of ad was utilized every time there was some promotion for certain product going on, resulting increased overall sales
D) Lead Generation: We created few Giveaways, Cheat Sheets and Free Books in order to collect new e-mails which were later on effectively used for e-mail marketing purposes

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PLATFORMS USED
Facebook
Instagram
Twitter
Google +
Pinterest

RESULTS
-from 4K-46K page likes on FB (12 months)
- 13K followers on Twitter (12months)
- impressions
-reactions
-comments
-shares 

Social Media Spot Inc.

35-11 9th Street / Astoria, NY 11106 / USA 1.347.467.1200

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